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DALLAS, TEXAS - OCTOBER 12: Quinn Ewers #3 of the Texas Longhorns wears the Golden Hat Trophy after defeating the Oklahoma Sooners 34-3 at Cotton Bowl Stadium on October 12, 2024 in Dallas, Texas. (Photo by Sam Hodde/Getty Images)

Quinn Ewers & Michael Hawkins Jr. Partner With Dr. Pepper

October 20, 2024
Most fans probably watched the rivalry game between Texas and Oklahoma on Oct. 12, in...
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SEATTLE, WASHINGTON - OCTOBER 05: Alex Orji #10 hands the ball off to Donovan Edwards #7 of the Michigan Wolverines against the Washington Huskies at Husky Stadium on October 05, 2024 in Seattle, Washington. (Photo by Steph Chambers/Getty Images)

Wolverine Boots Spotlight College Athletes & Trades Workers

October 18, 2024
Wolverine Boots has just inked a new Name, Image, and Likeness (NIL) deal that is...
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TUSCALOOSA, ALABAMA - SEPTEMBER 28: Carson Beck #15 of the Georgia Bulldogs warms up prior to the game against the Alabama Crimson Tide at Bryant-Denny Stadium on September 28, 2024 in Tuscaloosa, Alabama. (Photo by Todd Kirkland/Getty Images)

Carson Beck Serves Up a New Meaning to “2-A-Days”

October 13, 2024
Carson Beck is serving up his tastiest Name, Image, and Likeness (NIL) deal yet! The...
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TEMPE, ARIZONA - NOVEMBER 25: Quarterback Noah Fifita #11 and wide receiver Tetairoa McMillan #4 of the Arizona Wildcats react on the bench during the final moments of the NCAAF game against the Arizona State Sun Devils at Mountain America Stadium on November 25, 2023 in Tempe, Arizona. The Wildcats defeated the Sun Devils 59-23. (Photo by Christian Petersen/Getty Images)

JLab Launches “Connectivity” Campaign

October 8, 2024
Name, Image, and Likeness (NIL) deals this season are more interesting than ever! One of...
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ANN ARBOR, MICHIGAN - SEPTEMBER 07: Quinn Ewers #3 of the Texas Longhorns walks off the field after winning a college football game against the Michigan Wolverines at Michigan Stadium on September 07, 2024 in Ann Arbor, Michigan. The Texas Longhorns won the game 31-12. (Photo by Aaron J. Thornton/Getty Images)

C4 Energy is One of the Next Big NIL Brands

October 5, 2024
C4 Energy is making huge moves in the world of Name, Image, and Likeness (NIL)....
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PASADENA, CALIFORNIA - OCTOBER 28: Travis Hunter #12 of the Colorado Buffaloes looks on prior to a game against the UCLA Bruins at Rose Bowl Stadium on October 28, 2023 in Pasadena, California. (Photo by Ryan Kang/Getty Images)

Who are the Celsius “Essential Six?”

October 1, 2024
Celsius is back with another Name, Image, and Likeness (NIL) announcement. The popular energy drink...
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COLUMBIA, MO - SEPTEMBER 14: Missouri Tigers wide receiver Luther Burden III (3) signals first down after a 38-yard reception in the third quarter of a college football game between the Boston College Eagles and Missouri Tigers on September 14, 2024 at Memorial Stadium in Columbia, MO. (Photo by Scott Winters/Icon Sportswire via Getty Images)

Luther Burden III Scores 2 New NIL Deals

September 28, 2024
For each college football season since 2021, a select few athletes have ruled the season...
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ATHENS, GEORGIA - SEPTEMBER 7: Carson Beck #15 of the Georgia Bulldogs warms up prior to the game against the Tennessee Tech Golden Eagles at Sanford Stadium on September 7, 2024 in Athens, Georgia. (Photo by Todd Kirkland/Getty Images)

Beats By Dre Announces Second “Beats Elite” Class

September 26, 2024
Name, Image, and Likeness (NIL) is an exciting concept for college athletes. Although it may...
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FORT COLLINS, COLORADO - SEPTEMBER 14: Travis Hunter #12 of the Colorado Buffaloes reacts after scoring a touchdown during the second quarter against the Colorado State Rams at Canvas Stadium on September 14, 2024 in Fort Collins, Colorado. (Photo by Andrew Wevers/Getty Images)

Enter Travis Hunter NerdWallet Contest – Ends September 26

September 24, 2024
In the age of Name, Image, and Likeness (NIL) where financial partnerships are still new...
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CORVALLIS, OREGON - SEPTEMBER 14: Dillon Gabriel #8 of the Oregon Ducks leaves the field after the game against the Oregon State Beavers at Reser Stadium on September 14, 2024 in Corvallis, Oregon. (Photo by Soobum Im/Getty Images)

Dillon Gabriel Leaning Into Athletic Equipment NIL Deals

September 21, 2024
Dillon Gabriel just announced yet another Name, Image, and Likeness (NIL) deal.  The Oregon quarterback...
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