ATHENS, GEORGIA - SEPTEMBER 23: Carson Beck #15 of the Georgia Bulldogs reacts after scoring a touchdown during the third quarter against the UAB Blazers at Sanford Stadium on September 23, 2023 in Athens, Georgia. (Photo by Todd Kirkland/Getty Images)
ATHENS, GEORGIA - SEPTEMBER 23: Carson Beck #15 of the Georgia Bulldogs reacts after scoring a touchdown during the third quarter against the UAB Blazers at Sanford Stadium on September 23, 2023 in Athens, Georgia. (Photo by Todd Kirkland/Getty Images)

Carson Beck Adds AirStar Elite to NIL Deals

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Georgia quarterback (QB) Carson Beck just inked an exciting new Name, Image, and Likeness (NIL) deal!

The Bulldog created an advertisement, which surfaced on YouTube and X over the weekend. Carson’s sister, Kylie, and mother, Tracy also appear in the video. 

Beck is serving as a brand ambassador for AirStar Elite in a deal facilitated by Everett Sports Marketing. He joins Jaxson Dart and Quinn Ewers as the third athlete to work with a private jet company. 

“We are thrilled to announce Carson Beck, star Georgia quarterback, as the new brand ambassador for AirStar Elite,” the flight company said in a press release. “Carson embodies the values of dedication, excellence, and pursuit of greatness—qualities that resonate deeply with our mission. As a brand that encompasses AirStar Charter and AirStar Flight Support, we are excited to partner with Carson as he represents the elite standards we strive to deliver in luxury private aviation and top-tier aircraft maintenance. Together, we aim to make every journey an extraordinary experience.”

“Together, we believe that it’s not the destination but the journey that counts,” AirStar writes.

AirStar is dedicated to providing safe and efficient services throughout the U.S., Canada, Mexico, and the Caribbean. The company boasts its luxurious comfort and easily accessible travel agents. 

How is Beck benefiting from the deal?

Some fans might wonder exactly how Beck will benefit from the deal with his busy schedule as an athlete. According to On3, the QB shot the commercial in exchange for hours on Airstar’s fleet of private jets. This could include philanthropic activities, athletic endeavors, or anything involving the Bulldogs.

In the commercial, he discusses AirStar’s goals and emphasis on the journey, rather than the result of a dream. This is something Beck can definitely relate to as a potential first-round pick.

“Every drop of sweat, every moment of doubt is a step closer to turning dreams into reality,” Beck says. “Because dreams aren’t just goals, they are the journey that shapes us. And along the way, it’s the people we inspire and the lives we touch that truly define our success.”

Overall, his NIL partnership with the brand represents his growing influence both on the field, as a quarterback, and off the field, as a positive representation for brands.

Beck’s NIL deals

Although Beck hasn’t been churning out NIL deals like Colorado QB Shedeur Sanders or Texas QB Quinn Ewers, he still has several prominent partnerships to date.

He, like many other players, signed with EA Sports for its release of the College Football 25 game. He also has deals with Zero FG Energy Drinks and Associated Credit Union.

Beck is likely to participate in many more deals, as well throughout the upcoming season. He is also predicted to be a top Heisman Trophy candidate. If he received this coveted award, he would likely be many brands’ top choice to partner with. 

Keep your eye on this QB to see what else he is up to throughout the 2024 season.

Victoria Jonach is an aspiring writer and media analyst fascinated by the activities players participate in off the football field. Growing up in New Jersey, she is a New York Giants fan and attends Rutgers University, pursuing a career in Journalism and Media Studies. She writes for FirstRoundMock.com covering anticipated draft picks and their acts of volunteerism, entrepreneurship, and other interests that shape these individuals.

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