5 2025 NFL Draft Athletes With Vehicle NIL Deals

The concept of Name, Image, and Likeness (NIL) deals has grown tremendously in the past three years. However, the idea of vehicle endorsement deals seems never to get old as they continue to pop up on social media. 

Here are five athletes from the 2025 NFL Draft Class who currently have or have had vehicle deals in the past.

Graham Mertz – Mercedes-Benz

The Florida quarterback (QB) signed with Mercedes-Benz of Gainesville in June.

The details of the deal are undisclosed right now, so it’s unclear what car he will be driving, but both entities are promoting each other on social media. 

“Very thankful for this opportunity and some of the exciting things we have coming soon! Go Gators!” he captioned his Instagram post. 

This isn’t Graham’s first vehicle deal, either. In February of 2023, the 23-year-old partnered with Essential Motors NJ and got to drive a Range Rover Sport Supercharged, On3 reports. Who knows what else he will land in the next year?

Will Johnson & Colston Loveland – Feldman Chevrolet

Both of these Wolverines partnered with Feldman Chevrolet this past April.

Johnson has previously worked with the brand, so it’s not a new deal for him. Last year, he and the dealership shot an advertisement and Johnson even dedicated one day in July to a meet-and-greet at the dealership. 

Before this deal, Loveland joined former Michigan QB J.J. McCarthy in working with the Randy Wise Automotive Team. So, both players are familiar with vehicle endorsement deals.

Tetairoa McMillan – Dodge

This Arizona wide receiver was given a new Dodge in 2022 as part of an NIL deal after he teamed up with Tucson’s Jim Click Auto.

In exchange for the vehicle, the wide receiver volunteered at the local branch of the Boys & Girls Club. This organization has become popular among college athletes as it features mentors and various programs aimed at supporting children’s futures.

Quinn Ewers – Aston Martin

Texas QB Quinn Ewers received one of the coolest cars when he inked a deal with Aston Martin in 2022. Former teammate Xavier Worthy showed the luxury car off on social media, giving fans a look at the orange interior.

Ewers is one of the top NIL earners of his class. The QB has partnered with a wide range of companies including multiple drink brands, trading card companies, a headphone company, a footwear brand, and a private airline business. He also has previous experience with vehicle deals. 

Drew Allar & Abdul Carter – Tesla

Several Penn State athletes including QB Drew Allar and defensive end Abdul Carter took part in an interesting deal in December of 2022. The athletes and two of their former teammates received Teslas but weren’t partnered with the vehicle company.

Each of the men formed a deal with Inch & Co., a construction company based in Pennsylvania. For one year, these chosen Nittany Lions had the opportunity to drive the car with the Inch & Co. logo on the side of the vehicle. Overall, it was a pretty sweet deal for both sides of the partnership.

Victoria Jonach is an aspiring writer and media analyst fascinated by what kinds of activities players participate in off the football field. Growing up in New Jersey, she is a New York Giants fan and attends Rutgers University, pursuing a career in Journalism and Media Studies. She writes for FirstRoundMock.com covering anticipated draft picks and their acts of volunteerism, entrepreneurship, and other interests that shape these individuals.