Caleb Williams Has Made How Much?
Just when you think USC quarterback Caleb Williams can’t muster up any more attention when it comes to Name, Image, and Likeness (NIL) deals, he proves everyone wrong.
“Between NIL money and endorsements, Caleb made millions in his final two seasons at USC, with multiple sources putting the number around $10 million. “It wasn’t like having a college quarterback on your roster,” said a source close to USC. “It was like having an NFL starting quarterback on your roster.”
Williams’ marketability grew rapidly. It seemed like every week the quarterback had a new deal during the season.
“It changed my life, to say the least, for sure,” Williams said.
“I was in college for the first year and … I didn’t do anything with NIL,” Williams said according to the Comeback. “So I went a whole year just off stipends and stuff, living the college life. And then, the year after, we started and that was when I got to USC, and I had the brand deals, I had all of that. When I got to USC, it just kind of opened more doors within the brands and stuff like that. I was meeting different people and with that being said, I was able to do certain cool things like giving my teammates, I don’t know, a hundred and some pairs of Beats and the coaches and stuff.
A quick look through Williams’ partnerships
Although he isn’t the most wealthy college athlete, Williams has participated in an immense amount of deals.
Plus, his deals don’t just span one part of the market. Williams has endorsed everything from a fast food chain to an electronics company, to apparel companies, and even an airline.
Specifically, Williams has partnerships with Wendy’s, Beats by Dre, Dr Pepper, United Airlines, PlayStation, Alo, Neutrogena, and even more brands.
As of January, Williams ranked fifth on the NIL 100, Boardroom says. It is unclear where he stands now.
How NIL has shaped Williams
The 23-year-old says NIL has done more than just financially support him. He also describes how it has been a great learning experience.
“You learn how to add this portion of it to your life when you still have a lot of resources around you,” Williams told Boardroom of navigating endorsements. “Doing it at this level, I think, has been great because you’re not making the money at pro level. The main reason for college is to prepare yourself for the next level, so I think it’s been great.”
Williams also says it is a great privilege to be able to live independently, thanks to NIL.
“Just being able to provide for my teammates and care for them and things like that, for maybe the people that are walk-ons or maybe people that aren’t getting NIL deals like that,” Williams says. “Being able to help provide, and then also me being able to take care of myself fully and be on my own and be independent and not wave at my parents and say, ‘Hey, I need this.’ I’m able to take care of myself and do all the things that I’ve always wanted to do,” The Comeback writes.
With many draft boards predicting him as a first-round pick, who knows what other deals Williams will score?
Victoria Jonach is an aspiring writer and media analyst fascinated by what kinds of activities players participate in off the football field. Growing up in New Jersey, she is a New York Giants fan and attends Rutgers University, pursuing a career in Journalism and Media Studies. She writes for FirstRoundMock.com covering anticipated draft picks and their acts of volunteerism, entrepreneurship, and other interests that shape these individuals.
Featured Articles
Former NFL Scout: Caleb Williams is a Bust
Reading Time: 3 minutes Watch every game of USC QB Caleb Williams in 2023 embedded into this article.
NFL High-Risk Pick: Heisman Trophy Winner QB Jayden Daniels
Reading Time: 3 minutes Watch LSU QB Jayden Daniels in 12 games from the 2023 season embedded in this article.
Oregon QB Bo Nix Puts Up First-Round Game Film
Reading Time: 3 minutes Watch 24 games of Oregon QB Bo Nix embedded into this article and the two attached articles within this article.
Shedeur Sanders Presents ‘2Legendary’ Podcast
Reading Time: 2 minutes First Round Mock's Victoria Jonach looks into Colorado Buffaloes QB Shedeur Sanders and his new '2Legendary' podcast.
Anthony Richardson is a Bust According to Former NFL Scout
Reading Time: 3 minutes Game film projects Florida quarterback Anthony Richardson as a fifth-round NFL Draft value.
Will Levis is a Bust According to Former NFL Scout
Reading Time: 3 minutes Find out why Kentucky quarterback Will Levis has no chance in the NFL.
Former NFL Scout Calls C.J. Stroud “Generational Talent”
Reading Time: 3 minutes C.J. Stroud has all the tools to be an NFL franchise quarterback in the 2023 NFL Draft.
Travis Hunter Inks Exciting NIL Deal with United Airlines
Reading Time: 2 minutes First Round Mock's Victoria Jonach looks into Colorado wide receiver Travis Hunter's new NIL deal with United Airlines.
Ashton Jeanty: WOW
Reading Time: 3 minutes Watch 10 games of Boise State running back Ashton Jeanty during the 2023 season embedded into this article.