USC House of Victory Collective is Like No Other

First Round Mock’s Victoria Jonach takes a look at the ever-changing business world off-the-field at USC.

There is a new collective in the world of college sports. USC’s House of Victory (HoV) is one of the smartest Name, Image, and Likeness (NIL) non-profits yet. Dedicated to providing their athletes and coaches with a “competitive edge,” this is yet another example of the strides being made in the world of NIL.

After the 2022 season BLVD, the former USC collective, shut down operations. As of April, House of Victory was in. The new collective has a focus on Trojans football and basketball but would like to expand to other sports as well. It is run by USC graduates who understand the value of their players. Like other collectives, HoV finds corporate partners willing to compensate student-athletes for their Name, Image, and Likeness. Their mission is to provide opportunities that “benefit their players through donors, fans, brands, and other NIL sources,” according to their website. 

How is House of Victory different from other collectives?

HOV also works with Playfly Sports.

Where the collective differs is the way in which its members utilize exclusive branding opportunities. 

“[Working with Playfly] gives us some really unique branding opportunities where we’re able to utilize cardinal and gold together in relation to USC, [and] we’re able to utilize their marks in certain ways,” said Spencer Harris, the Executive Director for House of Victory. “So, for example, on our website, us being able to utilize an athlete in uniform showing the USC mark and the entire website really being cardinal and gold. No other collective is able to do that.” 

Harris worked for the BLVD collective and stuck around when House of Victory took over. The former Director of Player Personnel is now the Executive Director for House of Victory. Director of Athlete Relations, Megan Mueller, has also returned to work with the new organization. So, it is not completely different from BLVD, but rather updated.

“House of Victory Corporation offers a membership program for supporters to receive a range of benefits, including exclusive content and experiences with their favorite student-athletes. House of Victory Foundation promotes and fosters charitable and educational community activities utilizing the active participation of student-athletes,” according to Sports Illustrated.

What athletes are partnered with the collective?

As of right now, there are 21 football players working with House of Victory. These include quarterbacks Caleb Williams, Malachi Nelson, and Miller Moss; offensive linemen Jonah Monheim, Justin Dedich, Mason Murphy, Jarrett Kingston, Michael Tarquin, Elijah Paige; wide receivers Dorian Singer, Brenden Rice, Tahj Washington, Zachariah Branch, Makai Lemon and Michael Jackson III; running backs Raleek Brown, Austin Jones, and MarShawn Lloyd; defensive linemen Jamil Muhammad, Anthony Lucas, Jack Sullivan and Kyon Barrs; linebackers Eric Gentry, Mason Cobb, Tackett Curtis, and Shane Lee, and defensive backs Ceyair Wright, Calen Bullock, Zion Branch and Christian Roland-Wallace.

Since their start just several weeks ago, the collective has already formed relationships with Baker Tilly and the 3400 Club.

Fans who want to be a part of the collective can do so via their official website.

Anyone can contribute to the Foundation by making a tax-deductible contribution. Individuals also have the option of becoming members with four tiers to choose from; Cardinal, Gold, Heritage, and Victory. Memberships differ based on the tier, and include exclusive content, apparel, personalized messages from Trojans, merchandise discounts, and signed memorabilia. 

House of Victory recently held an Athlete Meet-and-Greet at The Rex Steakhouse in Redondo Beach, California. 

The organization is also hosting a “QB U” event on June 19th. Get more details here.

Victoria Jonach is an aspiring writer and media analyst fascinated in what kinds of activities players participate in off the football field. Growing up in New Jersey, she is a New York Giants fan and attends Rutgers University, pursuing a career in Journalism and Media Studies. She writes for FirstRoundMock.com covering anticipated draft picks and their acts of volunteerism, entrepreneurship, and other interests that shape these individuals.